User:Theologian/vmresource

General Overview About Websites Linking to your website or article

http://www.marketleap.com/help/seo101/linkpopularity.htm

Viral Buzz and Viral Marketing Links

Free:

http://www.copyblogger.com/how-to-get-huge-viral-buzz-for-your-start-up/

http://buzzmarketingfortech.blogspot.com/2007/04/how-to-mine-blogosphere-podcast-with.html

http://buzzmarketingfortech.blogspot.com/2007/05/5-rules-of-social-media-optimization.html

http://goviral.com/viralradar.php

http://www.wilsonweb.com/wmt5/viral-principles.htm

http://www.baekdal.com/articles/Branding/viral-marketing-tricks/

http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

http://www.dfj.com/cgi-bin/artman/publish/steve_tim_may97.shtml

http://www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mm_viral

http://www.webinknow.com/2008/01/the-new-rules-o.html

http://marketing.about.com/od/viralmarketing/Viral_Marketing.htm

http://www.tamingthebeast.net/articles/viralmarketing.htm

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Cost: http://www.seomoz.org/articles

"Link Baiting"

I realize that the term "link baiting" is rather uncouth sounding and it conjures up that the notion that you are engaging in unpalatable methods to gain web traffic. However, please do not avoid using this powerful technique to gain web traffic merely due to its name. Link baiting is merely creating content that is very useful to people (for example, a medical organization or life insurance company might create a internet longevity calculator with longevity tips) or that challenges people's ideas in such a way that it causes discussion across the internet and linking to your website. There are other methods of link baiting as well. I believe this is an important concept so I have provided multiple links.

http://www.searchenginejournal.com/link-baiting-effective-link-building/2797/

http://www.problogger.net/archives/2006/09/19/an-introduction-to-linkbaiting/

http://www.jimwestergren.com/link-bait/

http://performancing.com/promotion/links/the-art-of-linkbaiting

http://searchenginewatch.com/showPage.html?page=3623287

http://www.lunametrics.com/emarketing/search-engine-optimization/what-is-link-bait.php

http://www.bruceclay.com/blog/archives/2007/12/link_baiting_96.html

http://www.seroundtable.com/archives/004349.html

http://www.seomoz.org/blog/link-ninjas-vs-bait-pirates

Link Building vs. Link Baiting

Link Building (called link Ninja in a below article) is where you ask other websites to link to you and the advantage is that you can directly ask key websites to link to you. Also, you can control better what anchor text links are from websites linking to you. For example, if you have a canary article you want the hypertext that links to you to have the word canary in it. When link building you want to vary the anchor text to keep the search engines happy. So on some websites you might have the word "canary" when link building but on other websites you have the words "canary article" or "excellent canary article". I am just starting out as far as link building and I am being conservative and just doing a handful of links of high Google PageRank value (please install the Google toolbar here: http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html ) that are an exact match (for example, canary). If you use a combination of link baiting and link building this sho8uld be less of an issue. I plan on learning more about this issue. My guess is that you don't want to have a very compressed time period where you are adding links with anchor text that exactly matches your Google keyword (for example, canary) or the search engines will frown upon this (you don't want to get the search engines mad at you).

Here are some articles on the issue of linking building versus link baiting:

http://www.jimboykin.com/link-bait-alone-wont-do-it-you-need-link-ninjas/

http://www.jimboykin.com/expert-link-building-can-be-fun/

When link building you want to have the websites link to you from webpages at the site that is linking to you that have the highest Google PageRank if they are gracious enough to do so or it makes sense for them to do so to help offer quality and relevant material on a particular webpage of their website (see: http://en.wikipedia.org/wiki/PageRank ). Too see what the Google PageRank for a website is you can install the Google Toolbar to your computer (see: http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html ).

Various types of websites to get links from:

1. Get links from the top Google ranked websites for your search term or similar search terms

2. Post links at topic related forums.

3. Post links at topic related blogs. Here are some resources for posting at blogs:

Use the search box at http://technorati.com/ to find recent blog postings for various topics.

Here are some additional resources and tips:

http://www.searchenginejournal.com/20-essential-blog-directories-to-submit-your-blog-to/5998/

http://blogsearch.google.com/

http://blogsearch.google.co.uk/

Since .edu domain websites carry more weight at the search engines you can do an advanced Google search to find .edu domain blogs that will give you more weight when you post to them.

Here is how you do it:

1. First got to http://www.google.com/

2. Then click on advanced search which is here: http://www.google.com/advanced_search?hl=en

Now supposing you wanted blogs related to atheism at edu domain websites.

You would put the words atheism at Find web pages that have...

all these words: atheism

Then you would put the word blog at one of the three boxes here:

one or more of these words: blog

Now some edu blogs will allow anyone to post to them but some insist that you have a special log on.

HTML BLOGS Links VS NON-HTML Blog Links

Some blogs insists that you use HTML coding to put in a link and other blogs won't allow you to use HTML. Often you can use a preview button to test out your post.

Here is how you do HTML type links:

HTML

Let us say you wanted to have the hypertext for the link be the words Jesus is God so when they clicked the words Jesus is God in a sentence it would go to your website. Here is how you would do it using HTML coding:

Christian state that <a href="http://www.whoisjesus-really.com/">Jesus is God.</a>

Here is another example which would would the hypertext link "Is Jesus God?"

<a href="http://www.whoisjesus-really.com/">Is Jesus God?</a>

Now if a blog does not allow HTML you can simply post the following at a blog:

John, I think you raised a good point. And the central issue here is the issue of whether Jesus Christ is God. I think the following resource will be helpful in answering the question of whether or not Jesus is God: http://www.whoisjesus-really.com

Natural Link Profile

I have not fully investigated the importance of having a natural link profile for a website or wegpage by my educated guess is that this is an important issue. I am also guessing that as time goes on it will become a more important issue.

Here are some resources regarding having a natural link profile for a website of webpage:

http://yoast.com/click-here-to-read-all-about-a-natural-link-profile/

http://indexedcontent.com/featured/building-a-natural-link-profile/

http://www.jenniferslegg.com/2008/04/28/creating-natural-link-profile/

http://www.imjuk.com/2008/03/natural-vs-unnatural-link-profiles-in-link-development/

http://www.seo-scientist.com/natural-link-building.html

Link Popularity Check

I have found that a good and reliable way to see how many webpages link to your webpage relative to other pages is by using SEO Firefox which is a free program and you can get it here: http://www.seobook.com/4515-8-3-28.html

http://www.marketleap.com/publinkpop/ (this website is sort of flaky when it comes to telling you how many links your URL or website has as far as what it shows at any given time. Perhaps this is due to a website being up or down though as the website I was mainly interested in had technical problems when I used this tool. However, it does seem to provide reliable access to the Google and Yahoo links that it does show. For example, it might say your URL only has 257 yahoo links when it actually has 1,202 yahoo links. However, the 257 links it does show will likely be accessible when you click on Yahoo or Google links. One good thing is you can use this tool to see links your competitor has and then get them to link to you.

A more reliable checker of how many links a URL has is by using this program: http://www.seoquake.com/ However, it often only shows the number of Google and Yahoo links when you do your first search using a search engine and then on a later search during a internet session it will show zeros for these as far as a search for your article using a search engine. Also, you can click on the number given for the Google or yahoo links and then it will give you the specific links that are listed. Using the "who is" function you can find the telephone number or email for a website administrator and then ask him/her to link to you.

Here is a link for Yahoo explorer to see how many links they have linking to your webpage and just put the URL with the standard http:// prefix before your website's URL if appropriate: https://siteexplorer.search.yahoo.com/mysites